June 2013 Archives
Florida State may never play in the Pinstripe Bowl, but that doesn't mean Tuesday's announcement by the Atlantic Coast Conference has nothing directly to do with the 'Noles.
The ACC's multi-year agreement with the New York Yankees and New Era to annually compete against the Big Ten in the New Era Pinstripe Bowl isn't just about creating a post-season agreement between two conferences in a unique venue; it's about brand exposure.
By agreeing to play a bowl game inside Yankee Stadium from 2014 to 2019, the ACC ensures itself a presence in one of the world's largest markets and with one of sport's most well-known names in the Yankees. Starting in 2014, there will also be ACC signage down the third-base line and in rotation behind home plate for all Yankees home games. More signage, more brand awareness.
The deterioration of the Big East and Syracuse and Pittsburgh's deflection to the ACC, coupled with Tuesday's news, means the league is in prime position to gain fans in the northeast that it never had before.
So, how does this relate to FSU? Simple: more notoriety for the ACC means more exposure and revenue-generating opportunities for its programs in the future. FSU already has a recruiting presence in the northeast as it recruits New Jersey frequently but an increased league presence in New York could also lead to additional recruiting chances and opportunities with prospects the 'Noles might not have had in the past.